Where Does Your Dollar Go?

The average dollar earned in the Asian community stays there for 30 days. In the Jewish community, it’s 20 days, and in the white community, it’s 17 days. Do you know how long the average dollar stays in the Black community?

Six hours.

There’s a lot behind that number: investment, infrastructure, history, marketing. But the fact is we need to support our community businesses now more than ever. Small businesses are hurting in the midst of this pandemic, and it is on us to see them through.

So, whether it’s finding a tree-cutting service or ordering takeout, think about the lifespan of that dollar and figure out where it’s going to make the most impact. Remember that buying from Black businesses doesn’t just mean success for those businesses alone. It means supporting your neighbor as they build their legacy too.

In episode 11 of the Black Girl Fly podcast, Tashaunda and I talk about the impact of COVID-19 on Black businesses and what we have learned from it. We discuss how can support Black businesses and what this support can do for our greater communities. We also review a few specific strategies for Black businesses to take to make sure they thrive.

This week, if you’re searching online for some new clothes, a plumber, or even a marketing company for your business, consider supporting Black businesses first. Need a place to start? Take a look at the Official Black Wall Street, an online database of Black businesses of all kinds, city by city. And don’t forget to check out our latest blog post, Demystifying the Wage Gap to learn 10 concrete tips for growing your paycheck.

xo,

Tenisha Nicole